Working with Central Cee, his manager, and the print/clothing company, I was able to create a tee as part of his World Tour merch after releasing his “23” album.

The T-Shirt design, particularly the front, was based around the “LIVE YOURS” film clapper branding that Central Cee is seen promoting. The back featured the name of every city Cee was going to perform in. I selected each font specifically to match the culture and theme of each city in the best way possible. At the second show of the tour in Barcelona, the T-shirt was worn on stage by Cee, further promoting the merch and in particular my design. The tee was first released available only physically at the 30+ shows of the tour (America & Europe), and was later sold online at Central Cee’s official store.

I was tasked with creating a “23” design for Central Cee to be used in the booklet of his album. Working to a deadline, and with no real brief, I had to think outside of the box and match the theme of the project. With the design selected to be used in the booklet, Central Cee and his manager approved it to be used as the physical CD instead which took this design to the next level. My name can be found as credit on the inside. The design was later used to manufacture a custom rug to be used for his KickGame London store meet & greet.

It was also posted across Central Cee's social media platforms, reaching over 700,000 likes on Instagram. It later sold 14,000 physical copies, and achieved Number 1 UK album.